骚虎高清视频在线观看 月夜影视 月夜影视 汤姆首页 青苹果乐园影院免费观看 影视大全 中文在线 两个人高清视频在线观看免费 野花视频中文免费观看 汤姆官网 私人官网影视 月夜影视 新视觉影院 啦啦啦在线观看免费视频 两个人高清视频在线观看免费 无限资源好看片' 汤姆叔叔在线 骚虎官网 月夜影视 日本伦理剧在线观看 嘟嘟影院 两个人高清视频在线观看免费 MD传媒新剧国产在线观看 最新TOM影院入口在线观看 一个人看免费视频WWW bt天堂网.www在线 汤姆叔叔视频 骚虎汤姆提示页 嘟嘟嘟影院 啦啦啦免费观看视频6 影院在线 野花视频中文免费观看 啦啦啦免费观看视频6 tom叔叔 汤姆在线观看影视 嘟嘟影视网站是多少 骚虎在线观看播放 汤姆影院免费直接进入观看 汤姆叔叔影院 汤姆网站 视频精品全部 野花视频中文免费观看 青苹果乐园影院免费 两个人看的视频啦啦啦啦 在线视频网黄 两个人的免费视频完整版 骚虎入口 在线看免费 好大哥dgdg 骚虎汤姆提示页 MD传媒免费全集观看在线观看 御用导航页面入口汤姆 免费无限资源 美女私身体 中文字幕高清在线电影 无限资源好看片' 骚虎网站 青苹果乐园影院免费 汤姆猫网站 免费视频频在线观看 骚虎官网首页 MD传媒新剧国产在线观看 汤姆首页 青柠视频在线观看大全 嘟嘟嘟影院影视 骚虎视频 最近中文字幕在线完整视频 私人电影网 御用导航提示页面汤姆骚虎 虎骚视频 MD传媒免费全集观看在线观看 两个人高清视频在线观看免费 汤姆首页 影院在线 骚虎御用 三上悠亚在线观看 汤姆叔叔影院 一个人看免费视频WWW 免费无遮挡十八禁污污网站 在线免费观看污污的禁网站 骚虎在线观看 骚虎视频 汤姆在线 骚虎视频在线观看 骚虎网站 性交视频 汤姆影视在线观看岁 木瓜影院 影视大全免费追剧 骚虎视频 在线观看视频高清无删减 忘忧草影院 yy影视 汤姆影院官网首页 汤姆叔叔视频 两个人的视频高清在线观看 无限资源好看片' 宅男影院 月夜影视 tom叔叔
Categories: SEO

Most Google searches generate no website traffic with zero-click searches

I briefly touched upon zero-click searches in a recent post about Google featured snippets.

The term is self-explanatory; this is when a user searches for something and then never follows through by clicking onto a website.

What are zero-click searches?

Zero-click searches have always been a thing; sometimes, you just don’t need to click onto a website to find out information (I regularly use Google to check the spellings of things).

However, zero-click searches are growing significantly, and this is largely due to the way Google presents information within its search results.

2019 vs 2020 Zero-Click Searches

In June 2019, it was reported that just over half of all searches generated no follow-through clicks to a website, the three months prior to this sat at 49.76%.

In the latest piece of research, published by Rand Fishkin, of Moz fame, now Sparktoro, that number has increased by around 30%, going from half of all searches to pushing two thirds (64.82%).

Note – These figures are far from accurate, but it gives us an idea of the extent of zero-click searches.

What causes zero-click searches?

Many zero-click searches are perfectly natural. One example would be when the user searched, didn’t find what they were looking for, then refined the search and then clicked. The first search would be zero click.

Similarly, likes my previous example, many just don’t need you to click through regardless of which search engine you may use.

However, Google has been aggressively rolling out featured snippets in recent years and new ways of displaying search results that dissuade people from clicking through to a website.

If you have ever searched any list orientated terms (best of/top) then you will often (almost always) be greeted with a snippet showing you the bullet points from that search. While the featured snippet will be more likely to get the clicks than the other results, the is much less need to click through to any site.

This also happens when searching for specific information; Google will now index specific paragraphs to be used in snippets which will often show the exact information you are looking for.

Are zero-click searches bad?

Yes, no, maybe. It depends on your business and the objective of your website.

Small local business that are advertising their services probably won’t suffer any negative effects. If anything, zero-click can be beneficial; things like maps and phone number searches can all end up being counted as zero click.

Anyone that earns money from advertising or that wants to grow a community and the overall traffic to a website will likely suffer to varying degrees.

The big concern is what are the long term prospects of this. In 2020, the search giant had more than 91% of the global market share worldwide and over 87% in the US. Google also controls a massive share of all advertising in the US, including more than 95% of search advertising and over 50% of display ads.

So any business that is reliant on the performance of their website to generate income is completely controlled by Google.

James Smythe

Recent Posts

Understanding Google PageSpeed Insights & Core Web Vitals – A green 90+ can still show as needing improvement in Search Console

Many website owners have breathed a sigh of relief that Google has delayed the algorithm…

2 months ago

Takedown bad Google My Business with a new tool from Google

Online reviews can make or break a business nowadays, which has unfortunately made reviews become…

4 months ago

Google featured snippets improve to normal levels following drop

Featured Snippets in Google are a blessing and a curse. One had they offer a…

4 months ago

LiteSpeed Cache + QUIC.cloud CDN vs WP Rocket + Cloudflare CDN PageSpeed Insights with Divi WordPress Theme

We all know website speed is important, ignoring Google; a slow website provides a terrible…

5 months ago

Google December 2020 Core Update rolling out after a long 7 months

Google make minor algorithm changes regularly, so we don’t typically see the massive swings in…

8 months ago

This website uses cookies.

a片无限看- 无限在线观看免费 骚虎视频官方-房事视频免费看 四虎视频官方-女人本色高清视频 午夜视频官方-24小时日本在线视频 野花在线官方-影视大全 久草视频入口-嫩草视频官网 小草视频入口-两个人观看野花免费视频 嫩草视频入口-大片免费视频 好大哥视频-好大哥dgdg